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1-508-238-5711 josh@beausm.com Easton, MA
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Inspiring change, one person at a time.

Joshua Peach spent 25 years in operations before he ever held a microphone. Since 2009 he has delivered more than 1,000 keynotes across North America, written a book, launched two podcasts, and built a movement out of three periodic elements and a phrase his audiences already say out loud: be awesome.

Joshua Peach
Joshua Peach · Founder, Be Au Sm
01A story of leadership and impact

Twenty-five years in the buildings. Fifteen on the stage.

Josh did not come to speaking from a stage. He came from operations, sales, and the people who keep schools running. That is why the people in the back row believe him.

1997The start

Two guys named Pat and Scott

Josh starts working alongside Pat and Scott at ACT. Nearly thirty years later he still calls them his brothers, and the three of them are still building companies together.

2004SchoolDude

Seventy-six clients that never left

He joins SchoolDude and signs 76 school districts in his first year. Sixteen years later, every one of them was still a client. He would spend 17 years there, learning operations from the inside and earning a reputation for exceptional leadership, customer service, and team development.

76Clients from 2004, all still there in 2020
2009First keynote

The first talk

Someone asks him to speak. Then someone else does. Chambers of commerce, banks, associations, anyone with a room and thirty people who needed to hear it. Hundreds of talks before he ever charged a dollar.

2018The movement

Be Au Sm is born

Three periodic elements, Beryllium, Gold, and Samarium, spell the phrase he had been saying to audiences for years. The mission launches. Merchandise profits go to charity, and they still do.

Joshua Peach in a library
2020The year that tested it

Thirty-nine keynotes, thirty-eight cancellations

With 39 paid keynotes on the calendar, the pandemic cancelled 38 of them inside 72 hours. He nearly closed the doors. Instead he went back to those organizations and honored many of the talks for free over the next two years, because he said he would.

72 hrsTo lose a year of bookings
2022Back, and then some

Forty keynotes and a new company

Back on stage full time, with roughly forty keynotes in a year, and a new chapter with the same two brothers: Josh joins OperationsHERO as its first hire, helping schools run their buildings better, and takes the leap on commission alone.

2025The book

Six years in the making

Be Au Sm: The Essential Elements to Living Your Legacy with G.R.A.C.E. is released on May 13, 2025, with Mark J. Resnick, and endorsed by Mike Eruzione, Howard Behar, Aron Ralston, and Jon Macaskill.

Be Au Sm book cover
TodayStill going

A thousand rooms and counting

More than 1,000 keynotes, two podcasts, eight industry awards, and a calendar that this month alone runs through Connecticut, Rhode Island, Kentucky, and Kansas. He still stays for the whole day.

See how he works a room
02What he actually believes

Five things Josh says so often his friends finish them.

01
If you can be anything, be awesome.

The whole brand in one sentence. It is on the back of the book, on the shirts, and in the last line of most keynotes.

02
Fun. Fame. Fulfillment. Then the fortune follows.

Put the money first and you lose the other three. Josh learned it inside companies that got sold, and he says it to every team he leads.

03
Nothing great was ever done alone.

Even a sub-four-minute mile has pacers. When Josh paddled a giant pumpkin nine miles, there was a friend in a canoe beside him the entire way.

04
Let people be who they are.

He told a new hire she could end her sales calls with a dad joke. Her reply: "Thank you for letting me be me." If someone does not like who you are, find people who do.

05
I don't care for the spotlight. I care for the outcome.

Twenty years of quiet performance, promoting everyone else first. It is why other speakers send him their referrals, and why he sends them his.

Things that are true about Josh

Owns the only Santa Claus suit owned by Santa Claus Ran a Spartan race at Fenway Park on a dare from Spartan's CEO Paddled a giant pumpkin nine miles Climbed a 14,000-foot peak with Aron Ralston Works 10 to 14 hours a day from a Starbucks in Easton, Massachusetts Flies to Los Angeles, speaks, and is home on the red-eye Calls every office he visits "Galactic Headquarters" Has never watched an episode of Breaking Bad
03Recognized leadership

Some of the industry's highest honors.

His contributions to leadership, operations, and customer service have been recognized by the associations that know the work best.

  • 01Be Inspired Together Community Inspiration Award
  • 02ASBO International Corporate Leader Award
  • 03ISTE Making IT Happen Award
  • 04MASBO Friend of MASBO Award
  • 05NSPMA Donna Peoples Corporate Leadership Award
  • 06SCSPMA Vicar Award
  • 07NHASBO Al Blastos Distinguished Service Award
  • 08Pat Cochrane Memorial Award

Trusted by Albuquerque Public Schools, ALPHA Facilities Solutions, Purview, and the National School Plant Managers Association.

04Everyone is made of elements

Spell yours.

Be Au Sm started as three real elements that happen to sound like a compliment. Type your name, your team, or your town, and see how much of it the periodic table can carry.

Elements

07Book Joshua Peach

Start today. Live your legacy.

Tell Josh about your event and he will call you.